ON-DEMAND MARKETING SERVICES FOR TECHNOLOGY COMPANIES
Marketing support that scales with your business
WHAT WE DO
A Chief Marketing Officer when you need it
In a world of on-demand services, why pay for a full time Chief Marketing Officer?
Get access to a senior marketing manager when you need it, on your terms. Your on-call CMO can engage with you to build strategic marketing plans, manage your marketing activities and optimise marketing performance. We are not an advertising agency. Rather, we'll play a pivotal role translating your business objectives into an actionable marketing plan and leverage our network to execute campaigns that deliver results.
WHY WORK WITH US
We have over 20 years experience driving marketing outcomes for technology vendors and solution providers
WE'RE YOUR CMO
We're not an agency, we'll become one of your team. We work with your CEO, Sales Director and key vendor personnel to really understand your business.
OUTCOMES FOCUSED
We ask all the right questions to get to the core of what you are trying to achieve and how we can best help you meet your goals.
ONLY PAY FOR WHAT YOU NEED
Like all on-demand services, you only pay for what you need. We assist with strategic planning, campaign planning and activity execution.
MAXIMISE TECH VENDOR INVESTMENT
We understand how tech vendors operate and can help you leverage marketing development funds and other vendor investments programs.
OUR SERVICES
Choose a model that works for your business.
First step is a no obligation discovery session where we aim to understand your objectives. From there, we'll design an engagement model to suit your needs.
MARKETING STRATEGY
Leverage this service at key business periods such as annual or quarterly planning. We'll bring your key stakeholders together to align on your strategic priorities and deliver a marketing strategy which covers your market position, target audience definition, value proposition, core messages and customer journey map.
CAMPAIGN PLANNING
Let us help you design a campaign that delivers results: whether you're looking to build awareness for your brand drive or leads for your sales team. We'll start by understanding your objectives and craft a program that engages your buyers across their buying journey.
CAMPAIGN ACTIVITY EXECUTION
If you have limited resources or no in-house marketing team, we can manage marketing execution for you. We’ll handle all elements of the campaign including briefing agencies, developing content, in-market execution and campaign optimisation.
MEET YOUR CMO
SONYA ABOUDARGHAM
Sonya is a senior marketing leader with over 20-years’ experience driving marketing strategy and execution for global IT vendors, including Microsoft, Amazon Web Services and IBM. She has worked extensively delivering marketing solutions for all types of technology partners.
Sonya is passionate marketer with a curious mind and a unique ability to ask the right questions that deliver clarity. She has strong experience delivering results leveraging all aspects of the marketing mix.